This whole grain white sorghum flour can be used to provide nutritional benefits associated with whole grains. It offers a gluten free solution that is more economical than specialty starches and competitively less priced then other flours. Jowar flour is for people with intolerance to wheat, and specifically for people with celiac disease, who suffer from a life-long inflammatory condition of the intestinal tract caused by gluten, a protein found in wheat, rye and barley.